Dr Shilpi GuptaAssistant ProfessorChrist UniversityBangaloreImpulse buying is a consumer behavior phenomenon characterized by spontaneous, immediate, and unplanned purchasing decisions that occur with minimal cognitive deliberation. Early seminal work by Rook…

Dr. Suraj KumarAssistant ProfessorChrist UniversityBangaloreArtificial Intelligence (AI) has advanced so quickly that it has completely changed how researchers gather, examine, and interpret data. The efficiency and accuracy of research data…